Michelin is a tire manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tire manufacturers in the world. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Tigar, Riken, Kormoran and Uniroyal (in North America) tire brands. Michelin is also notable for its Red and Green travel guides, its road maps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.
You can find more information about Michelin at their website.