The DVR was founded in 1969 and has set itself the main objective of improving the safety of everyone on the roads. The association coordinates the diverse activities of its more than 200 members, which include the Ministries of Transport at both federal and state levels, the statutory accident insurance institutions, the German Traffic Watch [Deutsche Verkehrswacht], automotive clubs, car manufacturers and insurance companies. The DVR develops campaigns, programmes and measures and continuously adapts them to new requirements and academic findings.

You can find more information about DVR at their website.